Khaadi changed it's the logo and Khaadi fans are not happy at all. Khaadi wants to paint the town colorful with it's new logo. It's the part of Khaadi's journey to meet and inspire the international markets with the support of their local and loyal fans.
Many of you may have missed this big change of the khaadi logo as it went unattended amid
Facebook, Instagram, and Whatsapp outrage. Right after Khaadi revealed its new logo after hyping the excitement with count down 3 2 1 and social media apps went down in 10 minutes.
When people were able to re-engage through these apps, they found a new Khaadi Logo out of taste and Khadi was like...
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Khaadi's previous logo was classic and was a house hold name in Pakistan. It seems that it would take time to get familiar with Khaadi's new logo as the response from the followers was not cheering.
"Our iconic handloom logo now becomes yours. It's our 'mark of expression' that celebrates every side of you. Versatile as ever, our mark of expression now gives you the freedom to express yourself, be yourself, and wear yourself.
'But why, you guys had one of the best logos on your hands, how is this a smart marketing move?' One netizen responded.
'The previous one was one of the iconic logos amongst all brands, it was minimalistic, classy and the brand ideology. This one looks like a tacky mango ice cream advert with the worst choice of font.
My advice would be to call this a summer collection campaign for the time... another netizen wrote.
'Our story is evolving, stay tuned...we are redefining, we are progressing, we are evolving'.
Khaadi shared before revealing the new logo.
A few loyal Khaadi customers appreciated Khaadi's new marketing strategy with a new logo.
Khaadi is top-notch and a proud fashion brand of Pakistan that has embarked on its name globally with solid designs and superb quality fabric for more than 20 years. Khaadi is now a part of Dubai expo 2020 towards its journey of touching the sky and making the name Pakistan proud.
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What Khaadi prints and styles are in Dubai expo 2020 See here