ALL LAWN BRANDS ON 50% OFF SALE
‘This lawn print is from “Sapphire” and this one I bought from “Origins” for Eid.’
‘I only wear “Kayseria” though it’s expensive. Lawn Prints of “Ideas” are out of date this time.’
‘When is the 50% off at “nishat linen” Lawn dresses?
Interestingly just in a decade a traditional 'saas bahu' gossip has shifted to chatting about designs and prices of branded lawns all across country but asides the traditional 'saving custom' of women have seemed to gone with wind at lawn sale declarations.
LAWN IS A REQUIREMENT OF LONG, SCORCHING SUMMER SEASON
While having such long and scorching summer in our part; lawn is more of necessity than a luxury. On other side a working woman especially needs more dresses to carry on at its daily routine but this lawn sale phobia has raised a feeling of discontentment among the women. After buying a lot of dresses from almost all top brands, women rush to market at every sale announcement as they have nothing to wear. In past years women had few dresses, which they contently managed to wear at many places. The cupboards are jam-packed with a lot of dresses, but there are nothing to wear, is a problem of every woman now.
75% OFF, 50% OFF ON ALL SUMMER LAWN OUTFITS IS JUST A DRAMA
It's just as simple as ABC that any lawn businessmen will not sell their product at any loss or without intending at any reasonable profit even then women fell into sell trap.
These lawn brands have successfully managed to play with the impulsive buying habit of woman by hiring attractive models, by airing glamourous TV adds, by booking eye grasping giant billboards and by campaigning on all social media platforms. All this advertisement is paid through customers' pockets i.e. desperate lawn buyers. A woman, who prepared herself to buy only a single dress, gets many when she enters the store. The tags of 50% off, 30% off or even 75% off branded lawns on sale, attracts her too much that she doesn’t care of her empty hand bag and burdened credit cards of her husband.
These lawn brands have successfully managed to play with the impulsive buying habit of woman by hiring attractive models, by airing glamourous TV adds, by booking eye grasping giant billboards and by campaigning on all social media platforms. All this advertisement is paid through customers' pockets i.e. desperate lawn buyers. A woman, who prepared herself to buy only a single dress, gets many when she enters the store. The tags of 50% off, 30% off or even 75% off branded lawns on sale, attracts her too much that she doesn’t care of her empty hand bag and burdened credit cards of her husband.
SAVING CUSTOM HAS GONE WITH WIND FOR LAWN LOVERS
Lawn sale fever has cut down the 'traditional saving custom' from women's mind and they carry on with buying multiple brand lawn dresses throughout season with mind that they're really saving the money by grabbing dresses from 'SALE' and keep on filling the lawn owners with abnormal profits.
TUG-OF-WAR FOR LAWN DRESSES IS RIDICULOUS
As soon any top lawn brand such as Khaadi, Elan, Junaid Jamshed, Warda etc. announces the 50% or 30% sale on all summer outfits, then bulk of, most probably, the well off educated and civilized ladies rush to the markets rolling up their sleeves to snatch a last dress on earth for them. Apart from fun, videos of enfolding women with security and sales men at lawn sale outlets, use of abusive language, tugging and tearing clothes and showing glee after winning the war of conquering a lawn dress, depicts our absurd priorities and under the weather psychology. How these desperate lawn buyers are going to tell their kids by about discipline and to stand in a row? but i'm thinking after imposing of 14% tax on branded dresses, where would the women will attack n invade now.
PERSONALITY IS JUDGED THROUGH lawn BRANDS
The personalities of smart ladies are not judged by their qualification, skills, or even by their beauty but with the top lawn brand they wear out.
A woman instantly earned disrespect if she is unable to explain the origin of her outfit. The woman with the success story of grabbing a branded lawn sale in time gets the signed attention of her colleagues instantly. The women who seemed unable to rush at every sale, because of any reason felt guilty. Lawn brands should not be the status symbol to this extent that they devalue anyone’s real personality.
HYPNOTISM OF LAWN FEVER
Discussing about the lawn prints and sales have become the most favorite topic of every woman. From high gentry ladies party to a group of school teachers, from a castle of Gulberg to a house of inner city, an excitement, and thrill prevails while discussing about the lawns. It’s good that topics of discussion are shifted from TV dramas and backbiting to any other topic but we should come out of this hypnotism of lawn magic.
Just wear for comfort and according to your requirement. World is more beautiful and have filled with more magic, thrills and requirements to move forward than of grabbing any lawn shirt. It'll be little hard to come out from this hypnotism with money in bag but don't let it empty all at only lawn stores.
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